Marketing P.A.I.N. – Part 7, Tie It All Together.
Although you now have your prospect’s attention, you still have no credibility with her. This is where acknowledgment of her pain mindset comes in.
Marketing P.A.I.N. – Part 6, Make It Stop!
The first company seems to think their name is the most important information the customer needs. The second focuses on the customer’s emergent need.
Unattached Marketer Seeks Self-Employed Professional For Long Term Relationship
I'm dating again. Oh, not because my marriage to the Lovely Mrs. McKay is in trouble, far from it. I'm “dating” in that I'm ready for a new consulting relationship. I'll be taking my time to find the right fit for the long term.You see, marketing isn't art. It's not...
Marketing P.A.I.N. – Part 5, Testimonials and Comparisons
Your communications will become powerful when your prospect recognizes that you’re talking to her.
Marketing P.A.I.N. – Part 4, When People Realize They’re Hurting
Whatever you choose to call this awareness, people don’t buy anything until they recognize the feeling caused by a lack of it in their lives.
Marketing P.A.I.N. – Part 3, Advertising the First Stage of Pain
The advantage in building a brand is that people ask by name for what you sell
Marketing P.A.I.N. – Part 2, What Do People Want?
What do people want? Most want to stop hurting. They buy what we sell to alleviate their emotional, or physical discomfort.
Marketing P.A.I.N. – Part 1, Relationships
In real life we avoid people who talk incessantly about themselves. Do you suppose shoppers avoid advertisers who do the same?
Where Are The Goal Posts? Where Is Your Team?
You’re gambling the future of your team without any idea of where you are or where you’re going.
Blenders, Marbles, and i-Phones
Its hard to believe that a dozen years have gone by since Jeffrey F. Rayport of Harvard Business School coined the term Viral Marketing.A viral message replicates itself through voluntary participation of the recipients, spreading an idea through preexisting social...