The Internet is a wonderful marketing laboratory. You can come up with an idea at lunch, implement it this afternoon, and look over the results tomorrow morning. But this is not an article about web-based marketing.It's an article about using information.The great...

Today I'm not offering perspective. Today I'm asking for your help. Today I want to know the one marketing question no one has ever answered to your satisfaction.Would you take the few seconds it takes to ask the question?Click here. And thank you.

Over the years I’ve stopped doing business with quite a number of companies. Sometimes it was because my needs changed. More often it was because I was tired of being ignored.It always amazes me how hard most companies will work to acquire a new customer, and how...

When we talk about building your brand we always project into the future, and what your brand will become.Customers need time to buy, and use, and make your product part of their lives. It takes time for one generation to introduce your product to the next generation....

Ben Franklin is reported to have once written “I apologize for the length of this letter. I didn’t have time to write a short one.”I chose Ben’s quote for our on-going discussion of advertising to draw attention to a basic truism: it takes more skill to craft a six...

Advertising can not fix a broken business. Oh, you might draw potential customers the first time through advertising, but from that point on it's pretty much that customer's Personal Experience Factor that determines whether she'll be back, or not. Advertising can't...

I was having dinner alone, in a strange community, at a nationally-known restaurant chain. I watched the waitress deliver the checks at the five other tables in her section before flagging her over."How many tables are in this section?" I asked. She told me six....