I wasn’t paying much attention to the news in 1957. I don’t think I’d have noticed when James Vicary coined the term “subliminal advertising.” But the advertising world perked up and started paying very close attention.According to a study Vicary published that year,...

I promise this is not a story about making music. It’s not really a story about my guitar, either. The guitar enters into it only obliquely. It’s a tale of a memorable customer experience. The curtain rises on our drama one fine Saturday afternoon in Corsicana, Texas....

It's true. TIME magazine wants me back.John Reese, TIME’s Consumer Marketing Director said so in the most recent mailing I got from them. “Dear Chuck, we appreciated having you as a subscriber, so we’ve arranged a special offer to welcome back former TIME subscribers...

I wish I had a buck for every time an advertiser has told me that his objective was to “Just get his name out there.”Is there any value to another name being flung around in mass media? Perhaps. But without name associations, very little value. What’s a name...