What’s In A Name?
Names make a difference in people’s expectations. Your child’s name is important to his future success, and so is your business’ name important to its future success.
Ten Steps To Great Customer Service
The restaurant chain required all of their employees to learn ten steps, and thought their job was done.
Bar Bands and Chicken Sandwiches: Protecting Your Brand in an Age of Social Conscience
When taking a socially responsible side reinforces the company’s brand, responsible companies take sides.
Inclusive Communication By Design
Can’t you just put a talent in front of a camera and let him persuade those late night visitors to buy?
How to Communicate Abstract Concepts in Your Presentation
There is nothing worse than watching a presentation you have to read. (Unless the presenter is reading it to you).
Dear Doctor – How Do Your Patients Rate YOU?
You keep your productivity high by insuring that mine is low. That, and your total disrespect for me as your customer are the reasons I won’t be back.
Coffee, The Moon Landing, And A Game Of Poker
In share of mind, share of market, and poker, third position is a loser.
The Customer’s Buying Process – Systemic Marketing™ Part III
A strong appeal to an early stage shopper will be equally attractive to a different early stage shopper next month.
Reach vs Frequency – Systemic Marketing™ Part II
Are sales more likely to increase if you reach more people with your message (offer), or if you deliver that message with greater frequency to the same people?
Physicists, Piano Tuners, and Market Research
When data’s not available, an informed estimate beats an uninformed guess.