The Circle Layout
You should provide the circle layout to your artist for a very simple reason: she isn’t you.
The 7th Grade Science Lesson Business Schools Neglect
Moving objects want to keep moving. Stationary objects like to stay still. These principles work for your business as well.
Customer Acquisition on Cruise Control – Systemic Marketing™
A cruise control for your company’s marketing would necessitate less attention (and less intervention) from the “driver.”
Are Your Ads Working? Can You Prove It?
Thankfully, we don’t see it often, but it is possible to have a negative Conversion Factor, in which your ads COST you sales.
How Many Pancake Restaurants?
On nearly any list, most people can remember the top three with little effort. What if you’re not close to the top?
Trends and Cycles and Advertising In Them
Give compelling reasons that people who need your services should choose you. Start now, because it takes time to influence the way people think.
Advertising Observations From My Hotel Room
Estimates are that Americans ignore nearly 3,500 advertising impressions a day. Shouldn’t we be working to make our ads less like everyone elses?
Making Decisions
In this excerpt of his full paper on the topic, Peter Drucker details eight practices of effective leadership.
Danger in the Discount
The biggest single reason small businesses fail?
Its poor pricing.
It takes down the competitors of those businesses, too.
A Priest, A Rabbi, And A Minister Walk Into A Bar
Before he starts this story the joke teller looks to the left, and then to the right to make sure he’s not about to be overheard