Your Favorite TV Ad
People will claim this as their favorite ad. The RPA agency will win awards. And sales of Ozzy’s catalog will spike before Christmas.
But it won’t sell cars.
Focus on Customer Value to Survive the Coming Shake Out
There’s a business shake out coming. Most businesses will survive. A few will thrive. They will deliver exceptional customer value.
Is a Radio Remote Broadcast a Good Investment?
There’s no sin in passing up an inexpensive opportunity which won’t benefit your company.
You Can’t Win Customers With a Boring Newsletter
Are you making these four dreadful newsletter marketing mistakes?
Five Advertising Lessons From The Personals
Some of the best, and the worst, techniques in advertising.
Buddy, You Don’t Offer Enough Value
In this economy shoppers carefully consider every purchase.
But they’re not looking for cheap, they’re looking for value.
Track Advertising Results
Roy Williams says if your ad makes a deep impression, you can measure people buying what you sell.
Budgeting For Word Of Mouth
Surprise people, they’ll talk about you. Promise, instead of surprising, and you only raise expectations.
Why I Don’t Care For Co-Op Advertising
It seems like such a great idea. The manufacturer teams up with you to share the cost of promoting his items which you sell.
Data Mining for Better Ad Copy
We know your customers aren’t all exactly alike. Both the differences and the similarities make for effective advertising. And the information we need is in your customer data.