The Fishing Library | Fishing For Customers

Not Curiosity, but Profit

Greg Satell asks:

Do marketers seek truth?

Or only competitive advantage?

Are smaller ads are more cost effective?

How much can they impact your ROI?

One third of Rush Limbaugh’s radio listeners have disappeared since October.

Could this affect your advertising

Seth Godin observes that people who want to believe don’t require much selling at all.

Question:

Am I just training customers to wait for something on sale, or even free?

by Chuck | Apr 23, 2011 | Tackle Box

Twitter’s biggest limitation is also its biggest advantage: learning to communicate communicating in 140 characters, or less.

In the real world, manufacturers create, and retailers stock, things they believe people will want.

Sometimes, they’re wrong.

People who know the least often consider themselves knowledgeable.

This “Dunning-Kruger Effect” is part of the reason for so many bad advertisements.

Doing more of what isn’t working is the definition of Nutz, isn’t it?

Don’t show signs of buying, salespeople will move on to better prospects. They call this process “qualifying the lead.”