![\"Salvador](\"https:\/\/develop-my-site.com\/fishing2\/wp-content\/uploads\/2006\/11\/Dali.jpg\" "\\"Dali\\"")
<\/a>Salvador Dali Painting for Dr. Maxwell Maltz<\/p><\/div>\n
In the space below, using 1,000 words or less, please write the message this image conveys, in as much detail as possible.<\/p>\n
You have a few minutes. I\u2019ll wait.<\/p>\n
Your answer here:<\/strong><\/p>\n
<\/p>\n
<\/p>\n
<\/p><\/blockquote>\n
Time’s Up. Pencils Down<\/h3>\n
Show of hands. Who among you wrote \u201cThis painting summarizes the life work of Dr. Maxwell Maltz?<\/em>\u201d<\/p>\n
No one? But that\u2019s what the painting\u2019s owner says it means. How can that be that none of us \u201cgot it?\u201d Isn\u2019t a picture worth a thousand words? Confucius told us that.<\/p>\n
Or did he?<\/p>\n
There is no mention of the value of an illustration in the Analects of Confucius<\/em>, nor in the Five Classics<\/em>.<\/p>\n
Hummm. Maybe it wasn\u2019t Confucius.<\/h3>\n
Xing Lu? Sun Tsu maybe? Or perhaps it was just some anonymous Chinese author steeped in antiquity.<\/p>\n
Uh, no.<\/p>\n
In the December 8, 1921 issue of Printer\u2019s Ink<\/em>, Fred R. Barnard coined the phrase \u201cOne look is worth a thousand words<\/em>,\u201d to promote the use of images in streetcar ads.<\/p>\n
Five years later, also in Printer\u2019s Ink, Barnard wrote \u201cOne picture is worth ten thousand words<\/em>.\u201d Barnard is quoted in The Home Book of Proverbs, Maxims, and Familiar Phrases<\/em> as admitting he made up the saying, and called it \u201ca Chinese proverb, so that people would take it seriously<\/em>.\u201d<\/p>\n
It didn\u2019t take long for our popular culture to credit Confucius as the author.<\/p>\n
But discrediting the source doesn\u2019t invalidate the idea.<\/h3>\n
Let\u2019s consider the \u201cone picture\u201d concept at work. The painting depicted a few paragraphs ago was created by Salvador Dali for his close friend, the late Dr. Maxwell Maltz, creator of Psycho Cybernetics.<\/p>\n
According to Maltz:<\/p>\n
\u201cWhen the great artist Salvador Dali wanted to express his feelings about Pyscho Cybernetics, and thank me for my influence on his life, he painted a magnificent picture: a figure of a man coming out of the dark shadows into the bright sunlight, sharing this space with a sailboat being guided toward its destination. He summarized my books and lectures into a single powerful painting. I was again awestruck at the way a single picture can do the work of thousands of words<\/strong><\/em>.\u201d (Emphasis mine).<\/p><\/blockquote>\n
And yet, none of us wrote anything close to \u201cThis painting summarizes the life work of Dr. Maxwell Maltz<\/em>.\u201d<\/p>\n
A Picture Is Not Worth A Thousand Words.<\/h3>\n
Perhaps you\u2019d be kind enough to show me a picture that clearly and unequivocally says something as simple as \u201cno.\u201d Every two-year-old knows how to convey “no.” He says it.<\/p>\n
Back to the Maltz quote. It came from Zero Resistance Selling<\/em>, a book posthumously accredited to Dr. Maltz and five co-writers. He also supposedly said:<\/p>\n
\u201cPictures, horrible pictures, sold the American public on demanding the Viet Nam war be ended. Pictures, terrible pictures, of poorly fed, emaciated, mistreated children inspire us to donate millions of dollars to organizations that feed, clothe, medicate and educate the deprived children of the world. Pictures of exotic, beautiful, romantic beaches and oceans make Hawaii the dream vacation of thousands of people, who then scrimp and save and budget and plan for years for the trip of a lifetime. The picture of Michael Dukakis, clumsily perched on a tank, did much to nip his Presidential campaign in the bud. Pictures of beautiful people sell millions of dollars of perfumes, cosmetics, and clothing. Evidence abounds demonstrating the power of pictures<\/em>.\u201d *<\/p><\/blockquote>\n
Take one of those shots of Vietnamese orphans, show it to any group of people, and see whether even a single individual says \u201cThis photograph is a powerful argument on why the U.S. should get out of Viet Nam<\/em>.\u201d<\/p>\n
Visuals can be powerful in conveying very coarse, very raw emotion, but pictures can only reinforce the message already conveyed by the words.<\/strong><\/p>\n
Show me a picture that can accurately convey the ideas of Robert Frost, John Lennon, or Thomas Jefferson.<\/p>\n
“I shall be telling this with a sigh
\nSomewhere ages and ages hence:
\nTwo roads diverged in a wood, and I \u2014
\nI took the one less traveled by,
\nAnd that has made all the difference<\/em>.”<\/p>\n– Robert Frost, The Road Not Taken<\/p><\/blockquote>\n
<\/p>\n
“Imagine no possessions
\nI wonder if you can
\nNo need for greed or hunger
\nA brotherhood of man
\nImagine all the people
\nSharing all the world <\/em><\/p>\nYou may say that I’m a dreamer
\nBut I’m not the only one
\nI hope someday you’ll join us
\nAnd the world will live as one<\/em>”<\/p>\n– John Lennon, Imagine<\/p><\/blockquote>\n
<\/p>\n
“We, therefore, the Representatives of the United States of America, in General Congress, Assembled, appealing to the Supreme Judge of the world for the rectitude of our intentions, do, in the Name, and by Authority of the good People of these Colonies, solemnly publish and declare, That these United Colonies are, and of Right ought to be Free and Independent States; that they are Absolved from all Allegiance to the British Crown, and that all political connection between them and the State of Great Britain, is and ought to be totally dissolved; and that as Free and Independent States, they have full Power to levy War, conclude Peace, contract Alliances, establish Commerce, and to do all other Acts and Things which Independent States may of right do. And for the support of this Declaration, with a firm reliance on the protection of divine Providence, we mutually pledge to each other our Lives, our Fortunes and our sacred Honor.<\/em>”<\/p>\n
– Thomas Jefferson, the American Declaration of Independence<\/p><\/blockquote>\n
In A Thousand Words<\/h3>\n
In a thousand words we can state the Pythagorean Theorem, The Lord\u2019s Prayer, Archimedes Principle, The Ten Commandments, the Gettysburg address, Alfred Lord Tennison’s Crossing The Bar<\/em>, the Boy Scout Oath, the Preamble to the U.S. Constitution, and still have 174 words left over.<\/p>\n
No, a picture is not worth a thousand words. It\u2019s not even close.<\/p>\n
If your objective is persuasion, hire a copywriter.\u00a0 When it comes to fishing for customers, words are the stronger bait.<\/p>\n
Your Guide,
\nChuck McKay<\/em><\/p>\nChuck McKay<\/p><\/div>\n
Your Fishing for Customers guide, Chuck McKay<\/a>, gets people to buy more of what you sell.<\/p>\n
Questions about selling more through the power of words may be directed to ChuckMcKay@FishingforCustomers.com<\/a>. Or call Chuck at 317-207-0028.<\/p>\n
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