{"id":132,"date":"2015-07-09T00:00:00","date_gmt":"2015-07-09T07:00:00","guid":{"rendered":"https:\/\/fishingforcustomers.com\/allstate-gets-it\/"},"modified":"2015-07-20T16:53:32","modified_gmt":"2015-07-20T23:53:32","slug":"allstate-gets-it","status":"publish","type":"post","link":"https:\/\/develop-my-site.com\/fishing2\/allstate-gets-it\/","title":{"rendered":"Allstate Gets It"},"content":{"rendered":"

\"Dennis<\/a>You get your new insurance bill, and grumble about the rate. You\u2019ve grumbled every month when the bill comes, but today you\u2019re especially irritated. \u201cI wonder if I\u2019m overpaying<\/i>,\u201d you mumble as you walk to your computer and search for \u201cauto insurance.\u201d<\/p>\n

You go to the first site, and click on the \u201cget rate\u201d button. Whatzzis? You want me to register to use your site? Why do I have to register to get a quote online? Amazed, you look for an answer. A couple of clicks later you find this explanation:<\/p>\n

* The online Rate Quote uses personalized pricing data. We use a one-time registration process to make sure we keep confidential data confidential.<\/p>\n

* It takes only 2 minutes to register, and within 24 hours you\u2019ll be set up and ready to receive personalized rate quotes and lots of other customized information to make your use of our web site easier.<\/p><\/blockquote>\n

These points constitute an answer?<\/h3>\n

I don\u2019t want to use your web site. I just want to know what it will cost me to insure my car. You won\u2019t tell me what your premiums cost without me telling you who I am? Why do you need to know that?<\/i><\/p>\n

I know what this is all about. You\u2019re going to send some salesperson to pressure me to buy from your company. I\u2019m not sharing anything with you<\/i>.<\/p>\n

And with that, you go back to your search engine to try some other site. Pity. You still don\u2019t know what the first company charged, and now you\u2019re not going to say anything positive about them, are you?<\/p>\n

Maybe it wasn\u2019t insurance you wanted pricing on. Maybe you were searching for a gift for your mother, or checking the price of a rental car. Or maybe you\u2019d actually found something you wanted to buy, but they won\u2019t let you put anything in their shopping cart until you open an account. Have you ever had this particular experience?<\/p>\n

It must have happened to Jim Whimpey<\/a> and the Brisbane Creative Team<\/a>. They\u2019re parodying useless accounts at a site appropriately called Useless Account<\/a>.<\/p>\n

Every Obsticle Costs Sales<\/h3>\n

Here\u2019s a truism: everything that gets in the way of your customer is going to cost you sales.<\/p>\n