{"id":141,"date":"2007-07-19T08:22:00","date_gmt":"2007-07-19T15:22:00","guid":{"rendered":"https:\/\/fishingforcustomers.com\/how-to-measure-anything\/"},"modified":"2021-12-27T09:39:10","modified_gmt":"2021-12-27T16:39:10","slug":"how-to-measure-anything","status":"publish","type":"post","link":"https:\/\/develop-my-site.com\/fishing2\/how-to-measure-anything\/","title":{"rendered":"How To Measure Anything"},"content":{"rendered":"

\"\"id=\"BLOGGER_PHOTO_ID_5088986879657176402\"<\/a>For years I’ve toyed with the idea of writing a book on common sense market research and analysis. There’s no longer any need for me to do so, since Doug Hubbard has already written it. <\/p>\n

How to Measure Anything: Finding the Value of “Intangibles” in Business<\/a><\/i> by Douglas W. Hubbard will change the way you look at what you don’t know, because of what you do know. <\/p>\n

According to Hubbard, it\u2019s all about uncertainty reduction, which is the basis for all exact science. How much do you know now? Express it in terms that represent your uncertainty. <\/p>\n

Hubbard calls his studies Applied Information Economics. People who hire him are eager to understand exactly how to calculate the values of an intangible – customer satisfaction, the value of public health, or the financial risk in a new IT investment, for instance. <\/p>\n

Applied Information Economics is showing up in the most interesting places. The U.S. Marine Corps, for instance, hired Hubbard to create a way to forecast fuel requirements for battle, which is presently being used in the war in Iraq. Hubbard’s methodology reduced their previous forecasting error by more than half. <\/p>\n

I like this book for much the same reason that I enjoyed Freakonomics: the key to finding the answer you seek is in asking the right question. Chapter two – Eratosthenes, Enrico & Emily<\/i> – is my favorite chapter, probably because he quotes from one of my own Wizard of Ads \u00ae<\/sup> case studies. <\/p>\n

Who’d have thought that you can measure customer satisfaction, or the value of happiness?<\/p>\n

If you’ve ever wondered how much to charge for a product, or whether your branding campaign is generating a positive ROI, you’re going to enjoy How To Measure Anything<\/a><\/i>.<\/p>\n

Your Guide,
\nChuck McKay<\/p>\n

\"\"<\/a><\/a> Your Fishing for Customers guide, Chuck McKay, gets people to buy more of what you sell.<\/p>\n

Got questions about gathering information about your market and competitors? Drop Chuck a note at ChuckMcKay@ChuckMcKayOnLine.com. Or call him at 317-2073-0028.<\/p>\n","protected":false},"excerpt":{"rendered":"

For years I’ve toyed with the idea of writing a book on common sense market research and analysis. There’s no longer any need for me to do so, since Doug Hubbard has already written it. How to Measure Anything: Finding the Value of “Intangibles” in Business by Douglas W. Hubbard will change the way you […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-141","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts\/141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/comments?post=141"}],"version-history":[{"count":1,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts\/141\/revisions"}],"predecessor-version":[{"id":20083,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts\/141\/revisions\/20083"}],"wp:attachment":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/media?parent=141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/categories?post=141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/tags?post=141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}