{"id":147,"date":"2007-09-04T20:07:00","date_gmt":"2007-09-05T03:07:00","guid":{"rendered":"https:\/\/fishingforcustomers.com\/advertising-cant-create-demand\/"},"modified":"2007-09-04T20:07:00","modified_gmt":"2007-09-05T03:07:00","slug":"advertising-cant-create-demand","status":"publish","type":"post","link":"https:\/\/develop-my-site.com\/fishing2\/advertising-cant-create-demand\/","title":{"rendered":"Advertising Can&#8217;t Create Demand"},"content":{"rendered":"<p><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/4.bp.blogspot.com\/_qTt_gj6fGGk\/Rt4gWIBv3SI\/AAAAAAAAACo\/KKBJ19z1v94\/s1600-h\/bbqsauce.jpg\"><img decoding=\"async\" style=\"float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;\" src=\"http:\/\/4.bp.blogspot.com\/_qTt_gj6fGGk\/Rt4gWIBv3SI\/AAAAAAAAACo\/KKBJ19z1v94\/s320\/bbqsauce.jpg\" border=\"0\" alt=\"\"id=\"BLOGGER_PHOTO_ID_5106554591968746786\" \/><\/a>I don&#8217;t know which is sillier.  The general public who believe that advertising can convince people to buy things they don&#8217;t need, or advertisers who endlessly search for the magic message to drive more demand for the things they&#8217;re selling.  <\/p>\n<p>Each somehow believes that ads condition people to consume.  <\/p>\n<p>They&#8217;re both wrong.  <\/p>\n<p>Advertising doesn&#8217;t do that.  Life does.  <span class=\"fullpost\"><\/p>\n<p>What&#8217;s the single biggest reason that a shopper will buy barbecue sauce?  <\/p>\n<p>Running out of barbecue sauce.  <\/p>\n<p>Advertising will never convince someone who hates barbecue to love it.  It can, however help someone in a grocery store to notice your bottle and say \u201c<i>Hey&#8230; I&#8217;ve been hearing about this.  I think I&#8217;ll try it.<\/i>\u201d  <\/p>\n<p>Which means no matter how many gross ratings points you purchase this week, only a small percentage of barbecue lovers will also be purchasing this week.  Your mission is to make &#8217;em think of your brand the next time they go shopping.  <\/p>\n<p>Side note: both groups of silly people (general public and uninformed advertisers) believe advertising works, but only on other people.  Never on them.<\/p>\n<p><\/p>\n<hr align=\"center\" size=\"2\" width=\"50%\">\n<div style=\"text-align: center;\"><a title=\"http:\/\/ui.constantcontact.com\/sa\/fwtf.jsp?m=\" href=\"http:\/\/ui.constantcontact.com\/sa\/fwtf.jsp?m=1100908785271;a=1101060664115\" target=\"_blank\" ea=\"'style=\">Share This Article With A Friend.<\/a><\/div>\n<p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I don&#8217;t know which is sillier. The general public who believe that advertising can convince people to buy things they don&#8217;t need, or advertisers who endlessly search for the magic message to drive more demand for the things they&#8217;re selling. Each somehow believes that ads condition people to consume. They&#8217;re both wrong. Advertising doesn&#8217;t do [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-147","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts\/147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/comments?post=147"}],"version-history":[{"count":0,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts\/147\/revisions"}],"wp:attachment":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/media?parent=147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/categories?post=147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/tags?post=147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}