{"id":163,"date":"2007-12-29T23:26:00","date_gmt":"2007-12-30T06:26:00","guid":{"rendered":"https:\/\/fishingforcustomers.com\/spend-less-time-at-work-to-make-your-advertising-more-effective\/"},"modified":"2020-02-17T02:27:49","modified_gmt":"2020-02-17T09:27:49","slug":"spend-less-time-at-work-to-make-your-advertising-more-effective","status":"publish","type":"post","link":"https:\/\/develop-my-site.com\/fishing2\/spend-less-time-at-work-to-make-your-advertising-more-effective\/","title":{"rendered":"Spend Less Time at Work to Make Your Advertising More Effective"},"content":{"rendered":"

You overhear an employee say to a customer, \u201cI’ll have to check with my manager<\/i>.\u201d Quick… what’s the word-of-mouth going to be about this business? Too early to tell? We know too little to decide? Perhaps. I can assure you that its at least one step removed from \u201cWhen I had a problem they took care of me<\/i>.\u201d<\/p>\n

And no matter how many ads you run proclaiming the value of your customer service, people’s real experiences keep running into \u201cThat’s not how we do it<\/i>,\u201d or \u201cI’ll have to check<\/i>.\u201d<\/p>\n

Neither is a strong reaffirmation of your advertising.<\/p>\n

According to Rich Dad, Poor Dad’s Robert Kiyosaki, as an employee you have a job. \"\"<\/a> When you start selling your own services (or products) you own the job. But until you develop a system that lets other people do the work for you, you don’t yet have a business.<\/p>\n

In Designing the Company for Your Vacation<\/a>, I recommended that you work out the best way to handle the responsibilities of each job, standardize the procedures, and codify them. This works well as you’re building the company.<\/p>\n

It also limits your company’s ability to adapt as customers expectations of service change. And that’s a constantly moving target.<\/p>\n

Its a control issue.<\/b><\/p>\n

Some owners can’t let go. Their authoritarian management style sends a message to employees: \u201cYou may do whatever is necessary to solve the problem, provided that you do exactly as I would do<\/i>.\u201d<\/p>\n

As you built the company you were the motivating force. Now, you’re the limiting factor. Until you can step away from the day-to-day operation you’ve limited your company’s growth as well as your ability to cash out the equity in your company.<\/p>\n

So, in addition to teaching your employees to do their jobs as you would do them, you must also give them the authority to do their jobs as they would do them.<\/p>\n

Risky? Yes. It involves sharing the dream with your employees, and letting them help you to make it real. It requires relinquishing control. Until \u201cempowerment,\u201d became the buzz word, this was called delegation.<\/p>\n

Successful delegation requires that you:<\/b><\/p>\n

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