{"id":2249,"date":"2011-10-14T02:30:36","date_gmt":"2011-10-14T09:30:36","guid":{"rendered":"https:\/\/fishingforcustomers.com\/?p=2249"},"modified":"2017-05-17T20:34:15","modified_gmt":"2017-05-18T03:34:15","slug":"your-favorite-tv-ad","status":"publish","type":"post","link":"https:\/\/develop-my-site.com\/fishing2\/your-favorite-tv-ad\/","title":{"rendered":"Your Favorite TV Ad"},"content":{"rendered":"
\"Honda<\/a>

The car in question.<\/p><\/div>\n

I like group a capella singing. I love group a capella sound effects.<\/p>\n

My favorite radio commercials of all time are a series for Trop ArcticTM<\/sup> All Season Motor Oil produced in the late 70s. \u00a0A group of exceptional jingle singers imitated the sound of a railroad crossing, complete with warning bells, locomotive sounds, and a perfect doppler effect as the train roared by.<\/p>\n

That was radio in 1979. \u00a0In 2011 there is an equally well done television ad. \u00a0Its running right now.<\/p>\n

Have you seen this ad?<\/h3>\n

An SUV drives down the highway. Three boys in the back seat. Three girls in the middle seat. A pair of adults (Dad and Mom?) in the front. The blonde boy in the middle of the back seat starts making mouth noises.<\/p>\n

“Bum bum.” \u00a0 (high) “Bum bum.” \u00a0 (low) “Bum bum.” \u00a0 (back to normal) “Bum bum.”<\/p>\n

As he repeats, the leftmost girl in the middle seat opens up with \u201cah-ee ah-ee ah-ee ah-ee.\u201d<\/p>\n

The kid directly behind her holds up his soft drink cup, empty of soda, and rattles the ice. \u00a0Cut to Dad simulating downward a bass glissando.<\/p>\n

Bam! The eight people in the car are now each performing their respective parts of a song intro which is becoming very familiar. Kids are fingering their shoulder belts as if they’re playing guitars, and as the camera pulls back to show a full view of the automobile, the passengers all burst into the classic Ozzy Osborne, \u201cGoin’ off the rails on a crazy train<\/em>.\u201d<\/p>\n

Have you seen this ad? If not, I’m sure you will. The ad is scheduled to run during \u201cDancing With the Stars,\u201d \u201cBig Bang Theory,\u201d and\u201cThe Biggest Loser.\u201d<\/p>\n

Shall we make some predictions?<\/p>\n

People all over America will claim this is their favorite ad. The RPA agency of Santa Monica will win awards. And sales of Ozzy’s catalog will spike before Christmas.<\/p>\n

This ad won’t sell cars<\/h3>\n

Here. I’ll prove it. Show of hands \u2013 who knows the ad of which I’m speaking? Oh, a bunch of you. Let’s see… one, two, three… twenty-seven, twenty-eight, two hundred nineteen, a few more…<\/p>\n

Now, keep your hand up if you can name the car.<\/p>\n

Oh. My. Nobody? \u00a0Nobody remembers the car being advertised?<\/p>\n

And that’s the issue, isn’t it.<\/p>\n

In my favorite radio ads the singers pause the sound effects several times to sing out boldly, \u201cTrop ArcticTM<\/sup>, All Season Motor Oil. Long live your caaaarrrrr.<\/em>\u201d<\/p>\n

Thirty years later I still remember those Trop ArcticTM<\/sup> ads.<\/p>\n

But vast numbers of viewers who will claim this new TV ad is their favorite, won’t know who to thank for the entertainment. An automobile manufacturer who probably spent half a million dollars to produce this ad, and several million more for TV airtime, will not receive the highest and best use of his advertising dollars.<\/p>\n

Because we don’t remember the name of the automobile. We remember \u201cCrazy Train.\u201d<\/p>\n

This is a catchy, very well produced, and very bad ad. Please don’t create ads like this if you’re fishing for customers.<\/p>\n

Your Guide,
\nChuck McKay<\/em><\/p>\n

PS. Oh, you really can’t remember the make and model of the car in the ad, and it’s driving you crazy? Here’s thirty seconds<\/a> of some pretty well done TV.<\/p>\n

\"MarketingYour Fishing for Customers guide,\u00a0Chuck McKay<\/a>, gets people to buy more of what you sell.<\/p>\n

Got questions about creating ads which help customers to remember your name? Call Chuck at 760-813-5474. Or “E” him at ChuckMcKay@FishingforCustomers.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

People will claim this as their favorite ad. The RPA agency will win awards. And sales of Ozzy’s catalog will spike before Christmas.<\/p>\n

But it won’t sell cars.<\/p>\n","protected":false},"author":1,"featured_media":2250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[19,8,96],"tags":[],"class_list":["post-2249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-before-and-after-ad-critique-examples","category-featured-article","category-image-advertising-branding-and-positioning"],"_links":{"self":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts\/2249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/comments?post=2249"}],"version-history":[{"count":23,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts\/2249\/revisions"}],"predecessor-version":[{"id":4143,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts\/2249\/revisions\/4143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/media\/2250"}],"wp:attachment":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/media?parent=2249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/categories?post=2249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/tags?post=2249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}