{"id":3,"date":"2005-01-12T14:48:00","date_gmt":"2005-01-12T21:48:00","guid":{"rendered":"https:\/\/fishingforcustomers.com\/time-wants-me-back\/"},"modified":"2018-10-22T10:40:01","modified_gmt":"2018-10-22T17:40:01","slug":"time-wants-me-back","status":"publish","type":"post","link":"https:\/\/develop-my-site.com\/fishing2\/time-wants-me-back\/","title":{"rendered":"TIME Wants Me Back"},"content":{"rendered":"

It’s true. TIME magazine wants me back.<\/p>\n

John Reese, TIME\u2019s Consumer Marketing Director said so in the most recent mailing I got from them. \u201cDear Chuck, we appreciated having you as a subscriber, so we\u2019ve arranged a special offer to welcome back former TIME subscribers like you<\/em>.\u201d

In fact, they\u2019ve added a bribe: a free Ultronic TM<\/span><\/sup> Touch-Screen Organizerwith a bunch of features. They\u2019ll send it with my paid subscription. It has a calculator, an alarm clock, a telephone book, an e-mail address book, does currency conversion, and offers the correct time in 24 cities.<\/p>\n

Oh, and 56 issues of TIME for only $29.95 (86% off the cover price).<\/p>\n

And, you know, I\u2019m seriously thinking about renewing. Especially if they offer some new applications, like time sheet calculator<\/a>. Oh, not because I want the Ultronic TM<\/span><\/sup> Touch-Screen Organizer. I\u2019m prepared to find it another useless trinket that will clutter up my desk until I finally junk it.<\/p>\n

I\u2019m considering re-subscribing because this is the sixth time they\u2019ve contacted me about my lapsing subscription. Think about it\u2026 I used to subscribe\u2026 I found value in the publication\u2026 I let the subscription lapse\u2026 and now, for the sixth time since the magazines stopped coming two months ago, TIME has told me that they value me as a subscriber. I\u2019m beginning to believe them.<\/p>\n

I\u2019ve been preaching for years \u201cfrequency sells,\u201d that it\u2019s not enough to contact a potential customer once. You need to do it again\u2026 and again\u2026 and again\u2026 Eventually, the potential customer will believe he\u2019s getting to know you, is beginning to trust you, and may ultimately buy from you.<\/p>\n

Is your message getting repeated enough times to help your prospective customers remember what you\u2019re telling them? Do they know your message by heart? Perhaps the single most important thing you can do is to repeat your message. Repeat it again. Repeat it until you\u2019re sick of hearing it.<\/p>\n

Repeat it until those people who weren\u2019t paying attention the first time, who didn\u2019t quite catch what you said the second time, who started wondering what they thought of you the third time, who began to consider your message the fourth time, who started idly wondering what buying from you might be like the fifth time\u2026 yeah\u2026 those people\u2026 can recite your message from memory.<\/p>\n

In this case, I \u201cknow\u201d TIME magazine. I \u201cknow\u201d that \u201cno other magazine gives me more insight into our rapidly changing world than TIME<\/em>.\u201d I know because they\u2019ve told me so. Told me six times now.<\/p>\n

Humm. I may re-subscribe now that they\u2019ve told me six times how much they value me as a subscriber. I may not. (I\u2019m still being distracted by that Ultronic TM<\/span><\/sup> Touch-Screen Organizer. Frankly, it\u2019s getting in the way of their primary message.)<\/p>\n

I am, however, reasonably sure of one thing: If TIME contacts me a seventh time to tell me that I\u2019m a valuable subscriber, I\u2019m definitely going to renew.

<\/p>\n

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<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

It’s true. TIME magazine wants me back. John Reese, TIME\u2019s Consumer Marketing Director said so in the most recent mailing I got from them. \u201cDear Chuck, we appreciated having you as a subscriber, so we\u2019ve arranged a special offer to welcome back former TIME subscribers like you.\u201dIn fact, they\u2019ve added a bribe: a free Ultronic […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":2,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts\/3\/revisions"}],"predecessor-version":[{"id":4233,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/posts\/3\/revisions\/4233"}],"wp:attachment":[{"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/media?parent=3"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/categories?post=3"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/develop-my-site.com\/fishing2\/wp-json\/wp\/v2\/tags?post=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}